KIKS IGNACIO

MY HERO ACADEMIA JAPAN CRATE

MHA.jpg

In June of 2018, Japan Crate, in collaboration with Funimation, created the My Hero Academia candy crate in celebration of one of the most popular anime titles to date. I lead the design and development of the box and its branded content, the collaboration webpage, and advertising collaterals.

PRODUCT DESIGN

MHA-01_edited.jpg
booklet teaser.jpg

Working with our box manufacturers in China, I was able to devise a method for developing print plates that imitated the feel of a manga page using colored assets provided to us by Funimation. I wanted to bring something fresh to this design compared to our past boxes. The design also matched the aesthetic of the booklet and bonus item that came with the crate.

ONLINE PRESSENCE | MARKETING

screencapture-japancrate-mha-2020-11-12-
twitter banner.jpg
taiyaki.jpg
life guard 2.jpg
MHA sugoi crate sqaure.jpg

Online presence was an essential part of this project - requiring a full campaign that aligned cohesively throughout all our media platforms. I made full use of the source art in creating the website, advertisements, and videos and ensured they were all with licensing guidelines set by Funimation and their partners in Japan.

RETAIL FOLLOW UP 

MHA FYE Crate copy.jpg
MHA FYE mobile.jpg

Due to the success of the exclusive release, our retail partners at FYE took notice and asked for a version of their own to sell in their stores across the US. I lead the production of its design along with its advertising assets in coordination with both Funimation and FYE.

BRANDING | VISUAL DESIGN | MOTION | PACKAGINNG